“I am going to say something that few people in public life will say, but most know is absolutely true: a vast aspect of our jobs today – outside of the really major decisions, as big as anything else – is coping with the media, its sheer scale, weight and constant hyperactivity. At points, it literally overwhelms.” In his final weeks as prime minister, Tony Blair addresses the problem of the media, calling it “like a feral beast, just tearing people and reputations to bits.” (Full text of remarks.) “The result is a media that increasingly and to a dangerous degree is driven by ‘impact’. Impact is what matters. It is all that can distinguish, can rise above the clamour, can get noticed. Impact gives competitive edge. Of course the accuracy of a story counts. But it is secondary to impact. It is this necessary devotion to impact that is unravelling standards, driving them down, making the diversity of the media not the strength it should be but an impulsion towards sensation above all else.“
I wouldn’t say the feral beast metaphor gets right at it — until last year, most of the major news media, in this country at least, was rather well domesticated: It let Dubya lie his way through just about anything, including building a case for war in Iraq on false pretenses, with impunity. But, clearly something is broken with “this relationship between public life and media,” as Blair put it. In the midst of a conflict that’s been dragging on longer than World War II, you’re still likely to hear more about Paris Hilton’s jail travails (Prison sucks? Our criminal justice system tends to favor the wealthy? Who knew?), Don Imus’s racist bromides (A bile-spewing racist on talk radio? Wherever did they find him?), or the winner of American Idol, to take only three recent examples, than anything of use about the status of the conflict, or our actions, there. And even coverage of the horrifying tragedy at Virginia Tech, obviously a legitimate news story, descended into exploitation almost immediately (and provoked very little understanding that this level of tragedy has become virtually a daily occurrence in Iraq.) They’re just giving us what they want, I suspect the comeback is, and that’s almost assuredly true. But, still, it’d be nice to see a little more daily recognition from our major journalistic outlets that the mass media in our society performs a crucial — if not the crucial — function in informing the electorate on current events and providing the information indispensable to maintaining an active, responsive citizenry, and that other factors should come into play in their coverage than just the corporate bottom line. Update: From the press box, Slate‘s Jack Shafer cries foul.