“What’s going on? Google has become the new ground zero for the ‘other’ culture war. Not the one between Ralph Reed and Timothy Leary, but the war between Silicon Valley and Hollywood; California’s cultural civil war. At stake are two different visions of what might best promote authorship in this country. One side trumpets the culture of authorial exposure, the other urges the culture of authorial control.” University of Virginia Law professor Tim Wu surveys the controversy over Google Print, and makes a cautious plea for writers and academics to get behind the project.