“‘If this can really be done, then G.E.’s work promises to be a huge advantage in commercializing holographic storage technology,’ said Bert Hesselink, a professor at Stanford and an expert in the field.” Scientists at GE develop a way to compress 500 gigs of information onto a standard disc, equivalent to 100 DVDs or 20 Blu-Rays. That should free up some shelf space. “The recent breakthrough by the team, working at the G.E. lab in Niskayuna, N.Y., north of Albany, was a 200-fold increase in the reflective power of their holograms, putting them at the bottom range of light reflections readable by current Blu-ray machines.”