Unfair, but Balanced!

“Of all the shortcomings of the establishment press today, none is more central to the corruption of the profession than the decision to prioritize balance over accuracy. That corruption is visibly on display in the current coverage of the McCain campaign’s policy of deliberate lies…This is what gives liars a clear strategic advantage over non-liars. And it’s an open question whether McCain’s level of dishonesty turns out to be so great that it overwhelms reporters’ unwillingness to report accurately on it.” Over at TPM, Josh Marshall rails against media complicity in the McCain campaign’s recent embrace of blatant falsehood as a political strategy. (You know it’s bad when even the Post‘s Richard Cohen is renouncing his McCain-love.)

The other night, I caught the tail end of Bob Schieffer, Jonathan Alter, and Paul Begala on Charlie Rose, and Alter, Schieffer et al were blaming the pathetic, pathetic job by the mainstream media in this election on, of course, the blogosphere (much as Schieffer did in the interview here.) “We can’t be responsible for all these bloggers. The Internet is the only vehicle to convey news…that has no editor. Even the worst newspaper has an editor.” (Schieffer, 44:30) Uh, Judith Miller wasn’t writing a blog, nor was the Gray Lady bereft of editors, when the NYT and the rest of the mainstream media basically inhaled the Dubya administration’s lies about the Iraq war without complaint. And the same goes for the MSM’s dancing around the obvious tripe emanating from the McCain campaign here in 2008.

Look, blogs aren’t the problem right now. As Marshall and many others have noted, the problem is that all too much of the MSM, once again using “balance” as a cover for its cowardice, spends the majority of its time trying to ascertain — and then straddle — the exact middle point between the facts as they stand and McCain-Palin’s recent spate of ridiculous deceptions. To paraphrase Colbert: If, as it has in recent weeks, the truth has a definite Obama bias, then it befalls the Fourth Estate, as the self-appointed referees of the political ballgame, to set the record straight. And if televised poobahs like Candy Crowley refuse to do their jobs, and even talking heads who should know better, such as my old employer, roll over like puppies in the name of McCain’s presumed maverickness, then it’s definitely up to the blogs out there to fill the void. (See for example, Andrew Sullivan, who’s been compiling a sadly expansive list of the lies of Sarah Palin.)

The depressing slide of our major media institutions into frightened, ratings-fueled irrelevance didn’t start with this election, or course. But the stakes are too high right now to sit back and let their abysmal erosion pay any more dividends for the McCain campaign. We need to fight back, and hard. (Ad below via Ted at the Late Adopter.)