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Health

I feel worse already.

‘The work shows that processes like placebo and nocebo happen without us being aware of the cues that trigger them,’ said Jensen. ‘We get these responses due to associative learning. We don’t need somebody standing there saying ‘ok, now you will feel less pain’. It’s being elicited naturally, and without us being aware, all the time.’

A new study finds that subliminal cues help create the placebo effect (and its opposite, the “nocebo effect”)…although, reading the overview of the experiment here, the conclusion sounds more like: People will subliminally recoil from bad things that happen to them.

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