“‘We’re like a stock exchange. You can buy and sell with us,’ says Alan Qiu, a founder of the Shanghai-based Ucdao.com. ‘We farm out the different jobs. Some people say, “I want to get from Level 1 to 60,” so we find someone to do that.'” Via a friend in the program, the NYT examines Chinese online gaming factories. “Most of the players here actually make less than a quarter an hour, but they often get room, board and free computer game play in these ‘virtual sweatshops.’“
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You do see this a LOT in my MMORPG (World of Warcraft), and it seems to be getting worse as well. It can be quite annoying, for sure.
Here is another great article that covers gold farming from more of a gamer’s perspective.