It Seemed So Silly and Long.

“Artists, however, objected to the wastefulness of the longbox. In 1991, R.E.M. had a record coming out, and the band did not want millions of trees cut down just to create this extra packaging. The Warner Bros. sales department knew that this album absolutely had to come out in a longbox if it was going to do well in retail, and that’s when Gold realized that he could merge the two projects he was working on.

Hey, hey, hey (Say what?): Slate and the 99% Invisible podcast survey the world-shaking importance of R.E.M.’s “Out of Time” longbox. “That, ladies and gentlemen, is why no album in the history of recorded music has had as large an effect on politics in the United States as R.E.M’s Out of Time.” Welllll…that sounds a bit hyperbolic, but I do remember sending in that Rock the Vote Motor Voter card back in the day.